Advertising, Flim, jobs, musings, Produciton, Uncategorized

These Guys. Fully Fully Focused.

 Advertising and Diversity.

When I was growing up there were Quotas. Make  sure the agency has  a splash of colour, a spike of an exotic religion, and a couple of less able- bodied folk. How we loved to quote percentages. It was a requirement rather than a choice. To be seen to be doing the right fair thing, rather than believing in a world not just populated with public school toffs and or barrow boys.

Those days are gone, thank God, (or whoever you worship, no one is judging). We don’t  just have that nice-but –challenged chap being patronised in the Post Room (mostly there are no post rooms) .  Now some companies even have Diversity Monitors. Actually I don’t think they are called that, maybe Prefects? But it is now recognised that in order to have any relevance and traction, “widening the gene pool” is imperative for survival.

Advertising  chases Youth . Young people are cool, cheap, and full of verve and energy. They look good and they use social media.

But in this not-so-youthful-but-still-trying producer’s opinion,  we are scratching the surface of the potential out there.

Last week we went to an event hosted by Fully Focused. An actual youth led organisation, making relevant and important film.

These guys made me breathless with their talent and passion.

Without any effort or quota or monitor, they personify youth and diversity.

And so much more. The evening was a way to get their name out there, to create contacts and see what people in the film and media industries could do to help them. To gather support and show their wares.

A group of six likeable, nervous and articulate members shared their story, discussed what they had done and what they wanted to do. They told a tale of triumph in making their first film, Riot from Wrong, taking a difficult start and turning it into something important and spectacular. They showed trailers, and one immensely powerful film, Nadia. They  connected with the audience as a group, and as individuals. They gave us awesome stats – 52k followers and a stonking 6million views on their channel Million Youth Media. Every award they have ever entered they have won.

Later an experienced Film Producer, Melody from RSA, joined them. She said, and I completely get it, that she was really bricking it. Having seen what this band of under -25s could achieve, she felt she was not a match for them. She said lots, and of course was charming and inspiring, but the big message was that although the purpose of the night was to get us (“the grown ups”) to support them, (“the kids”), the truth is that the Film and Advertising industries need Fully Focused and whoever is equivalent out there, much more than they need us.

Don’t ever forget, these guys aren’t “connected”. They can’t afford to do middle class parent funded internships. They have little formal education. Remember that they have real hands on experience of film-making. With their own hands. Pause to think they have made powerful and  viewable content with budgets less that normally reserved for crew catering.

This needs to be recognised and celebrated.

If there aren’t specific roles, create them. If normal process doesn’t allow, change the process. Cut a swathe and connect. Pay real salaries and find funding. Seek out brands that could do with an injection of actual reality. Break creative boundaries. Recognise new potential. Come up with relevant Content. Collaborate. Employ.

For your first move, visit:https://www.fullyfocusedproductions.com

and contact: Leah@fullyfocusedproductions.com

Let’s move on and be the industry that most of us individuals want to be proud of.

 

 

 

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Flim, Review, Uncategorized

T2 Day 2 – a very personal review

t2_1.jpg

Happy on our comfy sofa at the relatively new Everyman in Muswell Hill (there are an awful lot of them these days, aren’t there?) we were full of positive expectation when we went to see T2, Day2 after it came out.

There had been a bit of negative bleating, but we weren’t going to let that get in the way of a good time.

And we were not disappointed.

It is a marvelous film, highly entertaining, full of wit and pathos.

To compare it to the original is pointless.

It can’t exist with Trainspotting (T1?). It possibly could stand up on its own, but I am not sure how you would put that to the test. And anyway, it doesn’t have to. Pretty much anyone who has even the slightest inclination to see it will be full converse with the 20 year old shenanigans of Spud, Renton, Sick Boy and Begbie.

Once of the startling things about the original is how basically unlikeable all the leading cast are. And this theme continues in the follow up.
Horrid boys. Selfish, weak, unsympathetic. Devious, mean, violent, criminal  and gross.

And somehow we are engaged. It is not that we really care about them, but their story grips us and we go along for the ride.

Not a spoiler, but there are several moments in the film where really really bad things seem destined to happen. And although we are willing that all will be well, the reality is that even if and when something truly ghastly happens, there is a felling of “and so be it.”

There are great moments of levity, jokes even, as well as deep levels of horror.

For the Bowie lovers amongst us (everyone?) an almost imperceptible nod to the great man, subtly and perfectly done, a tiny sigh amongst the mostly charming nostalgia.

Danny Boyle is unquestionably a brilliant filmmaker. Through his lens, through his editing, through his sound design, we are kept enthralled. Strange flash backs, to T1 and before, all sit comfortably within the main narrative.

Personally I found the odd freeze frame uncomfortable and dated, but I am also aware that these are a nod to the original style and a touch ironic, so serve the overall piece well.

Such care is taken on the styling, of the wardrobe (especially the shoes) and the general atmosphere you can smell it. Edinburgh is a bit of a hero too, leading us to remark amongst ourselves “we really ought to go for a long weekend”. Again, an odd take out of something so essentially dark.

Spud gets his place in the sun, (reference daylight hours, but you have to see the film), the prison break story is preposterous, and the bonding of friendship is so twisted as to leave you wondering about what it means to be a mate.

And yet and yet.

Totally absorbed.

And the soundtrack. The wonderful wonderful soundtrack .

I am no longer music obsessive, these days opting more for an “I know what I like” attitude. Unlike my husband, whose forensic detailing of all things bands and gigs is still second to none, who kept swooningly  exclaiming “The Young Fathers!”

And yes indeed , this super cool contemporary band served as an excellent updating of what we all know is a seminal score.

A remix of Born Slippy was spot on, as was Lust for Life bringing us right back and forward and back again. Kudos of course to the great Iggy Pop.

There is a scene in a club of fucked up chaos and crowd singing to Radio Gaga. Anthemic and joyous and a slick reminder of the proper ages of our anti heroes.

Sure it was violent, and a bit silly, maudlin and unspeakable, and very nearly sentimental. But that is exactly what it should be.

Loved it.

 

 

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